This is how our poster pasting for the launch of McDonald's Big Mac sauce went

When a brand like McDonald’s decides to launch a limited product, the street is the best stage. And if we’re talking about Big Mac sauce, the excitement is at its peak. We knew it, so we got to work with a poster pasting that would leave no one indifferent.

A campaign that plays with the planetary alignment

On February 28, according to McDonald’s announcement, the planets align. That day, the brand will release 467 units of its prized Big Mac sauce through the MyMcDonald’s app. It’s not just any launch: it’s an event. And our job was for people to know it before opening the app.

For that, nothing better than street marketing. We took to the streets with a clear, direct, all-caps message, like the one seen in the image: a large-format poster pasted on the corner of a building, with the text repeated in several rows and columns. Thus, from afar, you can already sense that something important is about to happen.

This is how we executed the poster pasting

Poster pasting is one of the most effective techniques in outdoor advertising. It consists of choosing strategic points in the city and covering them with paper posters that catch the pedestrian’s attention. In this case, the poster had to convey the urgency of getting one of the 467 units.

This is what we did, step by step:

• We located a corner with good visibility, like the one in the photo, where the poster can be seen from several directions.
• We prepared the paper with the campaign design, with the text repeated to create a striking visual effect.
• We applied the adhesive to the wall and pasted the poster with precision, avoiding bubbles and wrinkles.
• We checked that the poster was well secured and that the message could be read without obstacles.

The result is a visual impact that does not go unnoticed. Anyone walking past looks up and learns that on February 28 there is a unique opportunity to get the Big Mac sauce.

Why street marketing works for this type of launch

When a product is so limited, the key is to generate desire. And desire is born on the street, seeing the poster, commenting on it with friends, taking a photo. Poster pasting turns a simple promotion into a topic of conversation.

Moreover, it is a very flexible option: it can be done on a single corner or on several, depending on the budget and the reach you want to achieve. In this case, the poster in the image shows that sometimes you don’t need much to get attention. Just a good message, a good spot, and impeccable execution.

If you have a product you want to launch or a promotion that needs noise, street marketing is your ally. We make sure your message reaches street level, with the same energy we put into every project. Shall we talk? Your next campaign could be the next one to fill the streets with posters.