Special street marketing action for xPecado in Madrid
01-05-2026In Madrid we developed an action designed to surprise and interact with the public: an entertainer dressed as a delivery driver offered free hamburgers via a QR code.
Read more 
How we promoted Shakira's residency and her "Las Mujeres Ya No Lloran World Tour" in Madrid
25-03-2026We tell you how we carried out the poster pasting for Shakira's residency in Madrid for the tour "Las Mujeres Ya No Lloran World Tour" at the Estadio Shakira.
Read more
Poster pasting for Donuts in Madrid and Barcelona: temptations that aren't thought about
18-03-2026We tell you how we executed the wild posting action that filled the streets of Madrid and Barcelona with temptations with the message "Tengo una debilidad".
Read more
Poster pasting in Madrid for "Disfrutar deja mancha", the collaboration between Qé and Ssstufff
11-03-2026We tell you how we took the Qé and Ssstufff campaign to the streets of several Spanish cities with large-format posters under the slogan "Disfrutar deja mancha".
Read more
This is how the "Iberdrola Music Festival" poster pasting went next to a bus stop in Madrid
06-03-2026We tell you how we took the "Iberdrola Music Festival" campaign to a bus shelter in Madrid and what makes this urban format work for a live music event.
Read more
We promoted the "Luck Ra en España" concerts in Madrid and Barcelona with poster pasting
25-02-2026This is what the street action we carried out to announce the Argentine artist's two stops in Spain looked like, with posters in transit areas of both cities
Read more
Poster pasting in Madrid to announce the NE-YO concert at the Movistar Arena
02-02-2026We tell you how we brought wild posting to the streets of Madrid to give visibility to the NE-YO concert on April 17 at the Movistar Arena.
Read more
Poster pasting in Madrid for the Juanes concert at the Movistar Arena
29-01-2026This was the street campaign with which we announced across the whole city the arrival of Juanes at the Movistar Arena on 1 March 2026, with the last tickets on sale.
Read more
Poster pasting for the "Agenda Propia Tour 2026" tour of the album "Escrito en la M-30" by Grecas
28-01-2026Discover how we boosted the visibility of Grecas' "Tour 2026" with a direct street-level action to announce the dates of their concerts.
Read more
How we took the "BTS World Tour" poster pasting to the streets of Madrid
21-01-2026We took the campaign for the BTS concerts at the Riyadh Air Metropolitano to the streets of Madrid. Discover how we made the "BTS World Tour" visible in public spaces.
Read more
Pegada de carteles for "La Insurrección Tour 2026" by Dani Fernández in Madrid and Barcelona
09-01-2026We tell you how we set up the wild posting campaign for the "La Insurrección Tour 2026", with stops at the Palau Sant Jordi, the Lunario in CDMX and four nights at the Movistar Arena in Madrid.
Read more
We take over the streets of Madrid and Barcelona with Rosalía's campaign and her "LUX TOUR 2026"
09-12-2025We tell you how we brought the announcement of Rosalía's "LUX TOUR 2026" tour to the streets of Madrid and Barcelona with an outdoor advertising campaign.
Read more
This is how we announced DEI V's tour on the streets of Madrid, Sevilla and Barcelona
19-11-2025Three cities, three dates and the same goal: that nobody misses DEI V's arrival in Spain. We tell you how we executed the poster pasting campaign for his "Underwater" tour.
Read more
Poster pasting in Barcelona for Iván Ferreiro's "Hoy x ayer" tour
31-10-2025We tell you how we executed the wild posting campaign on the streets of Barcelona to announce Iván Ferreiro's concert at the Palau Sant Jordi, as part of his "Hoy x ayer" tour.
Read more
Poster pasting in Madrid for Anuel AA's "Europe Tour 2025" tour
27-10-2025We tell you how we carried out the poster pasting in Madrid to announce Anuel AA's two dates at the Movistar Arena as part of his "Europe Tour 2025" tour.
Read more
Poster pasting in Madrid to announce "Río Babel 2026" with Katty Perry
14-10-2025We tell you how we took outdoor advertising to the streets of Madrid to make the "Río Babel 2026" festival known, which is held on 3, 4 and 5 July with Katty Perry, Bomba Estéreo and La casa Azul.
Read more
Poster pasting in Madrid for Judeline's "Bodhiria Tour" at the Movistar Arena
13-10-2025We tell you how we prepared this poster pasting campaign to announce Judeline's "Bodhiria Tour" at the Movistar Arena in Madrid.
Read more
We take the Uber Eats campaign to the streets of Madrid with a striking poster pasting
09-10-2025We tell you how we took the Uber Eats message to the walls of Madrid with a wild posting action, so that its "pide casi casi de todo" would be read at sidewalk level.
Read more
This is how the poster pasting went for the "¿Y Ahora Qué?" tour by Alejandro Sanz in Madrid
08-10-2025We tell you how we took the announcement for the Alejandro Sanz concert in Madrid to the streets as part of the "¿Y Ahora Qué?" tour. An outdoor advertising job to announce the date at the Riyadh Air Metropolitano stadium and the ticket sale.
Read more
We promote Duki's "Ameri World Tour" in Madrid
07-10-2025We review the urban campaign to announce Duki's dates and his "Ameri World Tour" at the Movistar Arena in Madrid.
Read more
We take Aristocrazy's evolution to the streets of Madrid, Barcelona, Sevilla and Valencia
06-10-2025We tell you how we executed the outdoor advertising campaign that took Aristocrazy's new purple to the streets of four cities.
Read more
How we brought the iconic Adidas Superstar campaign to the streets of Madrid and Barcelona with poster pasting
03-10-2025We tell you how we brought the adidas Superstar wild posting campaign to Madrid and Barcelona, with posters that come out of the asphalt and reach the walls of both cities.
Read more
This is how we connected with Aitana's fans at the Estadio Metropolitano for S Music
04-08-2025Discover how we created a unique pre-show experience during the July 30 and 31 concerts in Madrid through a creative outdoor advertising campaign.
Read more
How we highlighted Maybelline in Madrid and Barcelona with the "No es amor... es obsesión" campaign
03-07-2025Discover the action we carried out for Maybelline New York's "No es amor... es obsesión" campaign, bringing its new gloss to the busiest streets.
Read more
This is how we promoted the new album "Natsukashii Yoru" by Saiko with poster pasting in Madrid
30-06-2025We tell you how we prepared the wild posting campaign for the launch of "Natsukashii Yoru", the new album by Saiko, with posters distributed around Madrid and a direct message: now available on all apps.
Read more
We take the advertisement for DELLAFUENTE's concert and his album "Torii Yama" to the streets of Madrid
20-06-2025We tell you how we prepared a wild posting campaign to announce the two dates of the artist from Granada in the capital after the release of "Torri Yama".
Read more
This is how we celebrated 10 years of Netflix with a poster paste-up in Madrid, Barcelona, Valencia and Málaga
17-06-2025We tell you how we took Netflix España's tenth anniversary to the street with a street marketing campaign in several cities. Discover the details of this poster paste-up and why it works.
Read more
This is how we papered Madrid, Barcelona and Seville with "Lo Mismo de Siempre", the new album by Mora
16-06-2025We tell you how the street marketing campaign for "Lo Mismo de Siempre", the fifth album by Mora, became a poster pasting in Madrid, Barcelona and Seville.
Read more
This is how our poster pasting for AC/DC in Madrid with the \"Power Up Tour 2025\" went
03-06-2025Discover our outdoor advertising work promoting the arrival of AC/DC in Madrid with their \"Power Up Tour 2025\" tour for their concert at the Riyadh Air Metropolitano.
Read more
How we announced the return of El Último de la Fila with poster pasting in Madrid and Barcelona
30-05-2025We tell you how we carried out the poster pasting to announce the return of El Último de la Fila to the stage in 2026, with concerts in Barcelona and Madrid and tickets already on sale.
Read more
This is how our poster pasting for the Fanta Wanta campaign with Rubius and Lola Índigo went
12-05-2025We tell you how we executed the street marketing for the new Fanta campaign with collectible cans and the song "Wanta Fanta" by Lola Índigo.
Read more
We bring Eros Ramazzotti's concert and his "Una historia Importante World Tour" to the streets of Madrid
25-04-2025Discover how we promoted Eros Ramazzotti's live show at the Movistar Arena in Madrid with his "Una historia Importante World Tour" through urban postering.
Read more
How we promoted the "SMUSIC FESTIVAL" in Madrid with outdoor posters
22-04-2025Discover how we executed street promotion for the first edition of "SMUSIC FESTIVAL", highlighting its main artists with direct urban presence.
Read more
We promote The Hives concerts on the street with poster pasting for their "World Tour 2025"
11-04-2025We show you how we brought the campaign for The Hives' "World Tour 2025" tour to the street in Barcelona and Madrid.
Read more
How we promoted in Madrid the presentation of the album "DAISY" by rusowsky
04-04-2025Discover how we supported the promotion of rusowsky's concert for his album "DAISY" at the Movistar Arena through urban outdoor advertising.
Read more
How we filled Jávea with rhythm with poster pasting for "Festival Mar de Jávea"
01-04-2025We tell you how we prepared a street marketing campaign for "Festival Mar de Jávea" and turned its posters into part of the urban landscape. Poster pasting, done right on the street, was key to creating an atmosphere before April 18 and 19.
Read more
How we announced Lady Gaga in Barcelona with the poster pasting for "The Mayhem Ball Tour 2025"
31-03-2025We tell you how we prepared the poster pasting for Lady Gaga's "The Mayhem Ball Tour" in Barcelona, with all the details of the campaign.
Read more
We take the new album "Jesucrista Superstar" by Rigoberta Bandini to the street
26-03-2025We tell you how we put together a street marketing campaign for the launch of the album "Jesucrista Superstar" by Rigoberta Bandini, with 22 songs and luxury collaborations.
Read more
This is how the poster pasting to announce the EP "PAPOTA" by Ca7riel and Paco Amoroso went
20-03-2025Ca7riel and Paco Amoroso already have their new EP "PAPOTA" out on the street, and we have made sure the city knows it. With a street marketing campaign based on poster pasting, we have announced the release and the concert on 28 May at the Movistar Arena in Madrid.
Read more
This is how we filled Madrid with posters for "Tour KM 33" by JC Reyes at the Movistar Arena
19-03-2025This was the street advertising campaign to announce JC Reyes' concert and his "Tour KM 33" on March 22 in Madrid.
Read more
How we announced the return of "Mad Cool 2025" with a poster pasting campaign across Madrid
13-03-2025Discover how we executed the street marketing campaign for "Mad Cool 2025": a poster pasting that filled the streets of Madrid with rock and excitement.
Read more
We conquered the center of Madrid with the poster pasting for "Walls en el Movistar Arena"
12-03-2025We tell you how we prepared a street marketing campaign with posters in the Madrid metro for the new Walls show at the Movistar Arena.
Read more
Posters in Madrid for the 25th anniversary of "El sentimiento garrapatero que nos traen las flores" by Los Delinqüentes
05-03-2025We take the campaign to the streets for the long-awaited return of Los Delinqüentes to Madrid in 2026. We show you how the posters for the 25th anniversary of "El sentimiento garrapatero que nos traen las flores" are already connecting with people in the city.
Read more
We promoted the "Cosa Nuestra World Tour" by Rauw Alejandro in Madrid and Barcelona
03-03-2025We tell you how we prepared the street marketing to announce the concerts of Rauw Alejandro in Madrid and Barcelona, with sold-out dates and new opportunities.
Read more
This is how our poster pasting for the launch of McDonald's Big Mac sauce went
27-02-2025We tell you how we prepared the street marketing campaign for McDonald's: a poster pasting right on the street to announce the 467 units of Big Mac sauce that are raffled off on February 28.
Read more
Street advertising is the answer
24-04-2024Street advertising, also known as outdoor advertising or outdoor, is an advertising modality that has gained ground in recent years. In a world...
Read more
Is it legal to paste posters on the street?
27-03-2024Pasting posters on the street yourself may seem like a tempting option to advertise an event or promote a business, but it is a practice that can...
Read more
Malú posters in Madrid announcing her upcoming concerts
05-03-2024Malú Celebrates 25 Years of Career with Her Tour «A Todo Sí, 25 Años de Aprendiz» in 2024. The beloved Spanish singer Malú will celebrate her...
Read more
Posters pasted in Madrid for the Pignoise concert in 2025
13-02-2024Pignoise was founded in Madrid at the beginning of this century and brought together Álvaro Benito (player for Real Madrid, Getafe and the Spanish...
Read more
Announcing culture on the street: the tradition of posters in Madrid
17-01-2024## From artisanal beginnings to professionalization The custom of pasting posters in Madrid dates back to the early 20th century, when the city was...
Read more
How many people can the impact of a poster pasting reach in the center of a large city?
15-11-2023To get an idea of the reach it could have, we take as a reference the report on the widening of sidewalks on Gran Vía, which the City Council made...
Read more
The Rolling Stones choose Spain as the start of their European tour
22-03-2022Madrid is the city chosen by The Rolling Stones to begin their next European tour, «SIXTY» (sixty), with which they celebrate sixty years together....
Read more
Finalized Lineup of BBKLive 2022
14-03-2022[BBK Live 2022](https://www.bilbaobbklive.com/es) will be three days of festival in Kobetamendi where bands of all genres will gather and whose...
Read more
How to correctly use a wild posting and poster pasting campaign
13-12-2021When one thinks of wild posting, they probably think of perimeter fences of construction zones papered with concert or service ads. You may not think...
Read more
Latest confirmations at the Festival Rio Babel
01-12-2021The Festival Rio Babel 2022, which will be held from June 30 to July 2 at La Caja Mágica in Madrid, already has three headliners of the most varied...
Read more
Bimba y Lola team up with Isamaya Ffrench and Lourdes Leon in their latest campaign
05-11-2021Bimba y Lola's autumn-winter 2021 is tinged with futuristic creativity in the #thisisTECHNONATURE campaign. A proposal for which the Galician fashion...
Read more
Urban Style Publicity and Viva Suecia collaborate on the release of their new single La voz del Presidente
02-10-2021The indie band Viva Suecia have reactivated their activity on social media announcing the release of a new single titled “La Voz del Presidente”,...
Read more
Do you know what Street Marketing is?
01-10-2021A poster-pasting campaign in Madrid can be framed within what is known as street marketing, a set of techniques that can be carried out through...
Read more
The importance of design in poster pasting
01-10-2021Poster pasting is considered a highly important advertising medium made up of images or texts whose function is to capture attention by perceiving a...
Read more
How to adapt the Marketing of your business in times of Coronavirus
12-09-2021Covid-19 has caught you off guard and practically everyone has gone through several phases: disbelief, paralysis, analysis, action… In the economic...
Read more
The effectiveness of advertising posters in a campaign
02-09-2021Outdoor advertising is very effective and is an excellent way to get a message to people, whether it is a promotion of a certain product, the...
Read more
Why invest in outdoor advertising?
02-07-2021Although today we live surrounded by an advertising ecosystem dominated by the Internet and the different media, outdoor advertising is going through...
Read more