We take the new album "Jesucrista Superstar" by Rigoberta Bandini to the street

When Rigoberta Bandini announced her new work, we knew we had to rise to the occasion. The album, titled «Jesucrista Superstar», is now available on all digital platforms, and we made sure the city knew it too. That’s how we did it.

A poster pasting campaign that does not go unnoticed

Our team got down to work to design a poster pasting action that reflected the essence of the album: emotion, irony and magic. With 22 songs that mix all of that, the poster had to be as powerful as the album’s content. And we achieved it.

We placed the posters in strategic points of the city, always seeking visual impact and closeness with the public. It is not just about pasting a poster, but about creating an urban experience that invites people to look, to stop and, above all, to listen to the album.

• Supports in areas of high pedestrian traffic.
• Designs that play with the album’s aesthetic and its title.
• Integration with the urban environment to maximize visibility.

An album that was crying out for street marketing

«Jesucrista Superstar» is not just any release. With collaborations by artists such as Luz Casal and Juliana Gattas, the album has a mix of voices and styles that deserved a campaign up to the task. That is why street marketing was the perfect choice: the street is the ideal setting for such a groundbreaking project.

The public’s response was not long in coming. The posters generated conversation, curiosity and a desire to discover what was behind such a striking title. And while people rushed to listen to the album on digital platforms, we were already thinking about the next campaign.

If you have a project that needs to go out into the street, you already know how we work. Poster pasting remains one of the most direct and effective ways to connect with people. And we love doing it.