How to adapt the Marketing of your business in times of Coronavirus

Covid-19 has caught you off guard and practically everyone has gone through several phases: disbelief, paralysis, analysis, action… In the economic and work sphere, depending on your sector of activity, you will have been more or less affected. Hospitality, tourism, fashion, real estate, mobility, in-person fitness, for example, have suffered a brutal halt. However, other activities have reached high peaks of demand: online fitness and training, home delivery, e-commerce in general, among others. At some point the former will recover and possibly the demand for the latter will decrease. In both cases, moving forward and having liquidity determines survival. The comparison between sectors of activity can be observed in the infographic contained in the «Iº Barómetro Covid 19 y Marketing en España».

Here are a few suggestions.

Leaflet Distribution Actions:

Leaflet distribution allows direct reach to the potential consumer with a very effective action-reaction time.

Specific offers of the offered product can be included; it is closer and more attainable.

The cost/effectiveness ratio is higher than in other media, and it is the most economical direct advertising medium that exists to reach the general public, with contained costs and high effectiveness.

At these times when we spend more time at home due to the pandemic, it is an ideal way to advertise for shops, hospitality, home deliveries, fast food, supermarkets, professional services, schools, etc…

Outdoor Poster Actions:

In the de-escalation phases and the return to the new normal, we all go out to the street to work, do shopping, medical visits, personal care, etc.. and one of the main reasons to invest in poster pasting is because it gives great publicity to a certain brand, product or service, allowing it to be seen in many strategic points of the cities. With a well-prepared message distributed on public roads, the possibility that the campaign reaches the target audience in a more effective way is increased. Furthermore, outdoor advertising allows implementing more creative ideas that manage to attract everyone’s attention. On the other hand, it should also be noted that it can produce a greater impact, being able to address a large number of segments that are difficult to reach in other media. One must not forget that it helps positioning since it allows brand presence 24/7.

Online Actions:

Adapt your business to online sales. Set up a web store and advertise online (Social ads, applications, Google Adwords, mail marketing, social networks). It is one of the most common adaptations during the pandemic.

The impossibility in some cases of going out to the street due to lockdowns, personal decisions or teleworking has directly affected the increase in sales or hiring of online services.

As far as marketing is concerned, your previous plans and strategies will hardly be of use to you now, so it becomes necessary to rethink and adapt them to the times we are living in.