Do you know what Street Marketing is?

A poster-pasting campaign in Madrid can be framed within what is known as street marketing, a set of techniques that can be carried out through promotional, communication, etc. actions, which take place in an urban environment.

What to do to make this strategy more effective?

The most important thing is to create a campaign that is completely original, that breaks away from the conventional and that manages to catch people’s attention as soon as they look at one of the posters that have been pasted.

But you also have to take into account other aspects such as the location where the street marketing campaign is going to be carried out. For them to be effective, they must be done in places with a large flow of people, especially in central areas or commercial axes, for example.

All these are details that must be taken into great account regarding a street marketing action such as poster pasting, thus achieving great success if done correctly.

The design and message of the campaign must be something that has to be taken care of to the maximum. It must have punch, be direct and contain the exact information so that the target audience is interested in what is being offered to them.

How long does a street marketing campaign have to last? Normally all campaigns have a specific duration that is studied in the strategy design, but the best thing is that it is not too long; the ephemeral is sometimes a good tool