We promoted the "Cosa Nuestra World Tour" by Rauw Alejandro in Madrid and Barcelona
When an artist like Rauw Alejandro announces a tour, the whole city finds out. And so that Madrid and Barcelona would know that the “Cosa Nuestra World Tour” was arriving with several dates, we made sure the streets did the talking. This was our poster pasting for one of the most anticipated releases of the year.
The strategy behind the poster pasting
Our team knows that street marketing works best when the message appears where people least expect it. That’s why, for this campaign, we focused on high-traffic spots in both cities. We didn’t need to invent anything: the poster spoke for itself, with the dates marked really big and the tour name taking center stage.
Poster pasting is not just sticking paper. It’s choosing the right wall, the perfect moment, and the exact corner so that the poster becomes part of the urban landscape. In this case, the poster design was so striking that it only took a glance for someone to stop and read it.
A tour that smashed it in Madrid and Barcelona
The tour had some dates that were already sold out before we finished putting up the posters:
- 5 de julio at the Movistar Arena in Madrid: SOLD OUT
- 6 de julio at the Movistar Arena in Madrid: SOLD OUT
- 7 de julio at the Movistar Arena in Madrid: NEW DATE
- 11 de julio at the Palau Sant Jordi in Barcelona: SOLD OUT
- 12 de julio at the Palau Sant Jordi in Barcelona: NEW DATE
When we announced the new dates, the buzz was immediate. People started looking for tickets on Live Nation, Ticketmaster, and El Corte Inglés, and we kept seeing our posters on every corner. That’s the magic of street marketing: no one needs to tell you about it, you see it with your own eyes.
Why brands trust us
Working with a tour of this level involves coordination, speed, and a lot of street smarts. We’ve done this before, and we know that each campaign has its own rhythm. For Rauw Alejandro, the goal was clear: that no one would be left without knowing that tickets were about to fly. And boy, did they achieve it.
If you have an event, a launch, or a tour and you want the city to talk about you, we are the team you need. Poster pasting remains one of the most direct ways to connect with people, and we master it.
Shall we talk?