How we announced Lady Gaga in Barcelona with the poster pasting for "The Mayhem Ball Tour 2025"

Lady Gaga returns to Barcelona and does so with her tour “The Mayhem Ball Tour”. The Palau Sant Jordi will be the venue on October 28 and 29, and we wanted to be part of the party with a poster pasting that has invaded the city. We tell you all about it.

A tour that promises to be historic

The announcement of the concerts has revolutionized fans. Tickets will be available in pre-sale from March 31 to April 2 on livenation.es and ticketmaster.es. With such expectation, street promotion was key. Our team got to work so that no one would miss the event.

This is how our poster pasting went

Street marketing has a strength that digital cannot match, and this campaign is a perfect example. We took care of the entire process:

• Design and production of the posters, with the image you see in the photograph.
• Selection of the most visible spots in Barcelona to place the advertising.
• Poster pasting on suitable surfaces, guaranteeing maximum exposure.
• Graphic documentation of the result, as can be seen in the image we share.

Each poster became a small loudspeaker for the event. The combination of colors and the typography of “The Mayhem Ball Tour” did the rest: it was impossible not to look at them.

The impact of outdoor advertising

When an entire city is talking about a concert, the streets have to go along with it. The poster pasting we carried out for Lady Gaga in Barcelona proves that paper remains an incredibly effective medium. It not only generates anticipation, but also turns the urban landscape into part of the show.

If you want your next event to sound as loud as “The Mayhem Ball Tour”, you already know how we work. A well-done poster pasting can make all the difference.