This is how we announced DEI V's tour on the streets of Madrid, Sevilla and Barcelona

This is how we announced DEI V's tour on the streets of Madrid, Sevilla and Barcelona

This is how we announced DEI V's tour on the streets of Madrid, Sevilla and Barcelona

When an artist confirms dates in Spain, the first impression doesn’t arrive on your phone: it arrives on the street. That’s exactly what we look for with every poster pasting campaign, and this time the protagonist was DEI V, with three stops spread across the country.

Three cities, three dates and the same poster

The announcement had to sound just as loud in each city, so the message was repeated at the three stops of the tour:

  • March 6 at the Movistar Arena, Madrid.
  • March 7 at the Live Sur Stadium, Sevilla.
  • March 9 at the Palau Sant Jordi, Barcelona.

The hook was clear: to immerse yourself in the «Underwater» universe. A powerful visual concept, with that touch of mystery and water that was crying out to be seen on the street and not just on a screen.

What we did on the street

We put up the posters on rectangular supports, in vertical format, with the artist’s design and the poster information: cities, venues and dates. The goal was that anyone passing in front would understand the announcement in two seconds, without having to read it twice.

Here there are no buttons or algorithms that are worth anything. What there is is a city full of people walking, going to work or coming back home. That’s why street marketing still works just as well to announce tours:

  • The impact is physical: you come across the poster, you don’t skip it.
  • It generates conversation: people photograph it and share it.
  • It reinforces the presence in the city before the concert.
  • It allows repeating the message at several points at the same time.

The same language for three different cities

Madrid, Sevilla and Barcelona have different rhythms, but the poster was the same. That repetition is what makes the announcement stay in your head: seeing it on one corner, then another, and ending up associating the artist’s face with the concert date.

For a tour that passes through three large venues in just a few days, the street becomes the best showcase. And poster pasting, the most direct way to let everyone know that tickets are available.

If you have a concert, an event or a launch and you want the city to find out, write to us. We take care of the production and placement of the campaign.