This is how we papered Madrid, Barcelona and Seville with "Lo Mismo de Siempre", the new album by Mora

This is how we papered Madrid, Barcelona and Seville with "Lo Mismo de Siempre", the new album by Mora

This is how we papered Madrid, Barcelona and Seville with "Lo Mismo de Siempre", the new album by Mora

When an artist like Mora releases an album, the street becomes the best showcase. That’s why, to celebrate the release of “Lo Mismo de Siempre”, we put together a poster pasting that took his name to Madrid, Barcelona and Seville. The idea was simple: that the release would be seen, felt and heard in the most direct place possible, the public thoroughfare.

This street marketing project is not limited to pasting a poster. It consists of choosing well where, when and how to do it so that the message reaches people in their day-to-day. And with an artist of Mora’s stature, the goal was even clearer: to make his new album present in the urban landscape from the first day.

The fifth album by Mora is already on the street

Mora returns in a big way with “Lo Mismo de Siempre”, a work of 17 songs where he combines his essence with new sounds. The album includes collaborations by C. Tangana, Young Miki, Sech and Ryan Castro, and is now available on all platforms. To celebrate it, we papered Madrid, Barcelona and Seville with his name. There is no need to explain much more: Mora’s name was everywhere.

With 17 songs, Mora shows that he remains true to his style, but also that he knows how to take risks with new sounds. The collaborations with C. Tangana, Young Miki, Sech and Ryan Castro are good proof of that mix. The album is now available on all platforms, so the street action came at the right time: when his followers were starting to listen to it.

How the poster pasting went

The poster pasting was the key piece of the strategy. We worked in several cities at once and coordinated an action that turned the walls into the best loudspeaker for the release. The goal was that anyone walking down the street would come across the album without looking for it.

In addition, the action was done in three cities at the same time, which multiplies the reach of the release. It is not the same to announce an album in a single place as to make it present in Madrid, Barcelona and Seville at once.

This is what the action included:

  • Poster pasting with Mora’s name in Madrid, Barcelona and Seville.
  • A street marketing campaign designed to generate visual impact in the urban environment.
  • Direct visibility for “Lo Mismo de Siempre” in the middle of the street.

Why the street is still the best stage

A musical release needs something more than being available on platforms. With this action, Mora is not only on digital charts, he is also on the walls of the cities. The poster pasting generates a direct connection with the public and turns the release into a visual event.

So, when someone sees the poster, the first thing they do is look for the album. And that is exactly what we were looking for with this street marketing campaign: that the release of “Lo Mismo de Siempre” would be experienced on the street and taken everywhere.