This is how the "Iberdrola Music Festival" poster pasting went next to a bus stop in Madrid

This is how the "Iberdrola Music Festival" poster pasting went next to a bus stop in Madrid

This is how the "Iberdrola Music Festival" poster pasting went next to a bus stop in Madrid

When a brand celebrates 125 years, there are reasons to make noise. Iberdrola does it with live music and we have put the street at its service with a poster pasting in Madrid. The event is “Iberdrola Music Festival”, which arrives at the Recinto Iberdrola Music on 27 June 2026, and the job consisted of taking the announcement to an urban format that cannot be ignored.

A poster on the exterior of a bus shelter

The format chosen was the exterior of a bus shelter, attached to a bus stop. It is a real thoroughfare: people waiting, people walking, people riding bikes or motorbikes. The poster takes up the whole panel and can be seen from a distance, with the green background as a hallmark and the 125 light years message in large letters.

The design leaves out no detail: the date, the city, the name of the venue, the ticket sales websites (livenation.es, Ticketmaster and El Corte Inglés) and the stamp of the promoter Live Nation, along with other entities that collaborate in the event.

The artists who appear on the poster

The festival poster is one of those that catch your attention even if you don’t follow live music. These are the names that appear on the poster:

  • Lenny Kravitz
  • Manuel Carrasco
  • Ana Mena
  • Álvaro de Luna
  • Lola Bozzano

Five artists, five styles and a whole night of live music to celebrate the company’s anniversary in Madrid.

Why poster pasting still works

Doing street marketing is not just placing an ad and leaving. Poster pasting still delivers results because:

  1. It’s on the street, where people are.
  2. It generates recall: the poster is seen several times a day.
  3. It gives credibility to a big event, because it occupies a real physical space.
  4. It works as a reminder of the date and of where to buy tickets.

In this case, the work was done with a well-chosen format and a clear message. If you have a concert, a festival or a launch and you want the city to find out, this type of action is still one of the most direct ways to achieve it.