This is how our poster pasting for the Fanta Wanta campaign with Rubius and Lola Índigo went

When a brand like Fanta launches a campaign as powerful as Fanta Wanta, the street becomes the perfect stage to capture attention. And we, as street marketing specialists, knew it. That’s why, when we were tasked with the poster pasting to promote this new collection of cans featuring artists and influencers, we got to work.

The campaign is pure energy: collectible cans with familiar faces like Lola Índigo, El Rubius, IlloJuan and Marina Rivers. And to let everyone know, there’s nothing better than invading the streets with highly visible posters. We didn’t limit ourselves to pasting posters; we designed an impact strategy so that every corner spoke of Fanta.

A poster pasting designed to generate hype

Our team focused on high-traffic areas, where young people move daily. We placed the posters on bus stops, facades and strategic walls, always seeking maximum visibility. The idea was that, upon seeing Rubius’s face or Lola Índigo’s style, anyone would want to know more.

Furthermore, we took advantage of the campaign’s colorful aesthetic. The posters not only announced the cans, but also reminded people of the Fanta app to participate and win prizes. And, of course, there had to be a reference to the song “Wanta Fanta”, the track that Lola Índigo has released for the occasion.

Results that are noticeable on the street

The response was not long in coming. During the days following the poster pasting, social media filled with photos of the posters and people looking for their favorite cans. That is the power of well-done street marketing: it generates conversation and brings the brand closer to people.

Posters placed at key points in the city.
Design integrated with the Fanta Wanta aesthetic.
Direct mention of the influencers and the prizes app.
Cross-promotion with the song “Wanta Fanta”.

If your brand needs this type of impact, we make it possible. Poster pasting remains one of the most effective tools for launching a product or a campaign, and we are experts in executing it with precision and creativity.

Are you up for launching your next campaign with us?

We work with brands of all sizes and sectors. Whether to promote an event, a product or a limited collection, our street marketing team is ready to hit the streets and make noise. As with Fanta, we turn an idea into a visual experience that people remember.