How we filled Jávea with rhythm with poster pasting for "Festival Mar de Jávea"
If there is a poster making noise in Jávea, it is that of “Festival Mar de Jávea”. On April 18 and 19, Recinto La Fontana fills with music featuring artists like Álvaro de Luna, DJ Nano, Dani Fernández, Juan Magan, Alex Ubago, Los Secretos, Marlena, and Nil Moliner. We made sure that poster reached the street in the best possible way: with a good poster pasting campaign.
A street marketing campaign that is seen and felt
Poster pasting is not just pasting paper. It is about choosing the right location, moment, and surface so that people see it in their daily life. On this occasion, we worked at an urban intersection, in plain daylight, so that the festival poster was integrated into the urban landscape. The result: a corner that caught attention and invited people to read the date and search for tickets.
A catchy poster for a festival with a lot of spark
The poster design has to connect with people, and here the message was clear: live music by the Mediterranean. The image shows the poster placed right on the street, in a sunny urban setting, right where the festival audience moves every day. That is the beauty of street marketing: you don’t need to look for advertising, it finds you.
What to keep in mind for poster pasting
For a campaign of this type to work, several things must be kept in mind:
- Look for foot traffic spots with good visibility.
- Place posters at eye level.
- Respect the environment and use appropriate materials.
- Coordinate the pasting so that everything is ready before the event.
The “Festival Mar de Jávea” promises two days of good music, and we have already done our part so that no one misses it. Tickets are at mardejavea.es, as it could not be otherwise. If you have an event and want your posters to fill the street, you already know how we work: poster pasting, street marketing, and a lot of enthusiasm to get your campaign seen.