How we promoted in Madrid the presentation of the album "DAISY" by rusowsky
Spanish alternative pop has a key date marked on the calendar: September 25, 2025. That night, the artist rusowsky will present his long-awaited debut album «DAISY» live at the iconic Movistar Arena in Madrid. For an event of this relevance, achieving high visibility in the city was essential. That is why we carried out a poster pasting campaign designed to connect directly with people in their daily lives.
Yellow posters that catch everyone’s eye
In this street marketing action, the visual commitment was clear and bold. The promotional poster uses a bright yellow background combined with large black typography and a central illustration of a monkey. This contrast makes the graphic impossible to ignore for anyone walking down the sidewalk.
The design perfectly conveys the artist’s identity and cleanly includes the key details of the concert:
- Artist: rusowsky
- Event: Presentation of the album «DAISY»
- Date: September 25, 2025
- Venue: Movistar Arena in Madrid
- Ticket sales: movistararena.es
Street presence to connect with the public
With tracks as well known as «SOPHIA» or «ALTAGAMA», rusowsky’s project has established itself as a benchmark in the genre. Poster pasting on urban elements such as street-level columns allows news of the concert to become part of the city’s daily environment. It is a simple and effective way to generate hype, remind people of the date of the show, and lead the public directly to purchasing tickets.
Looking to promote your next event on the street?
If you are organizing a concert, a festival, or the launch of a creative project, having a presence on public thoroughfares still makes all the difference. At our agency, we handle the planning and execution of urban actions tailored to what each client needs to achieve maximum impact. Contact us and we will help you bring your campaign to the streets.