How we announced the return of El Último de la Fila with poster pasting in Madrid and Barcelona
When a legendary band like El Último de la Fila announces its return, you have to rise to the occasion. At our street marketing agency, we were clear about it: the best way to announce the 2026 concerts was with a good poster pasting right on the street. And that’s what we did.
The return of El Último de la Fila
After almost three decades, Manolo García and Quimi Portet return to the stage. The news has been one of the most anticipated by fans of Spanish rock, and we have had the privilege of putting a face to it on the streets. The tour kicks off with two dates that are already marked in red:
- Barcelona: 3 de mayo.
- Madrid: 23 de mayo.
Tickets are already on sale through Ticketmaster.es, so fans have no excuse to miss the reunion.
Our poster pasting in action
In the image you can see one of the posters we have placed: right on the sidewalk, in broad daylight, exactly where passersby cannot avoid seeing it. That’s how street marketing works: the message becomes part of the urban landscape. For this campaign, we have designed a poster pasting that takes the legendary name of El Último de la Fila to the busiest corners of Madrid and Barcelona.
Why is street marketing perfect for a tour?
A concert is an event that lives on the street: people talk about it, share tickets, and make plans to go. That is why outdoor advertising is the ideal complement. Poster pasting generates excitement and creates a direct connection with the public strolling through the city. Furthermore, it is a very flexible option with great visual impact.
If you have an event or a launch in the works, we can do the same for you. We make sure your message is where it needs to be: on the street.