How we highlighted Maybelline in Madrid and Barcelona with the "No es amor... es obsesión" campaign

When a leading cosmetics brand launches a powerful product onto the market, being present on the street makes all the difference. Maybelline New York presented its new Lifter Glaze gloss and we made sure its message resonated in the daily life of Madrid and Barcelona with a design impossible to ignore.

The impact of outdoor advertising on the beauty sector

The world of cosmetics lives on image and conveying sensations immediately. With the campaign for its new lipstick, the objective was clear: to show that juicy finish and intense color directly in view of thousands of pedestrians.

Street marketing allows established brands to connect with the public in a very fresh and organic way. By placing the designs in high-traffic locations, the message enters people’s daily routine without interrupting, making the product stick in the minds of those who pass by.

Strategic visibility on urban supports

Through a careful poster pasting technique, we placed the campaign on key corners and facades at street level. The contrast of the images, where dark and pink tones stand out alongside cherries bathed in gloss, fit perfectly with the urban environment.

Among the key elements of this action are:

• Posters with powerful graphic design that highlight the product and the finish of the formula.
• Direct presence on busy streets in Madrid and Barcelona.
• Clear inclusion of the slogan “No es amor… es obsesión” to reinforce the launch concept.

Make your product the center of attention

Urban campaigns remain one of the most direct and cost-effective methods to publicize a new launch. If you are planning your next commercial action and are looking for a poster pasting that achieves real results and catches the attention of your potential customers, we can help you plan and execute it to your measure.