How we took the "BTS World Tour" poster pasting to the streets of Madrid

Madrid already knows that BTS is returning to the stage. We have taken charge of taking to the streets to announce the dates of the “BTS World Tour” on 26 and 27 June at the Riyadh Air Metropolitano. If you want your event to resonate throughout the city, poster pasting continues to be one of the most direct and efficient ways of connecting with the public.

A direct visual impact in public spaces

The K-pop phenomenon moves crowds and the expectation to see RM, Jin, Suga, J-Hope, Jimin, V and Jung Kook is enormous among the ARMY collective. For an event of this caliber, a street marketing action allows the information to reach pedestrians during their daily journey through the city.

The urban media used show all the key information that fans need:

• The confirmed dates for the performances in the capital.
• The venue of the event: the Riyadh Air Metropolitano stadium.
• The members of the group and the reference to register for the ticket pre-sale.

Why urban advertising boosts your event

Being present in the urban environment makes a big difference when it comes to promoting large shows. A poster pasting executed rigorously helps to activate the conversation on social media, reinforce the artist’s image and guarantee that the date stays in the fans’ memory.

If you are organizing a concert, a festival or any cultural launch and you are looking for an urban campaign with a real presence on the street, we make sure your message does not go unnoticed.