How we promoted the "SMUSIC FESTIVAL" in Madrid with outdoor posters

Madrid is a city that never stops, and live music is part of its daily life. Very recently, we were in charge of giving street visibility to “SMUSIC FESTIVAL”, an event celebrating its first edition next Friday, June 27 at Recinto Iberdrola Music. To ensure the news reached thousands of people, we carried out a flyposting campaign designed to capture the attention of lovers of music in Spanish.

A direct visual impact for “SMUSIC FESTIVAL” in Madrid

When promoting a music event of this magnitude, presence on public thoroughfares is a key pillar. Through street marketing actions, we got the artists’ names to stand out on urban surfaces and high-footfall areas. The campaign combined a colorful and highly visual design with distribution on murals where large typography made it impossible not to notice.

On this occasion, the festival’s artwork highlighted big names in music:

• Maná and Peso Pluma at the top of the musical lineup.
• Orishas, Cupido, and Delaporte bringing a variety of genres.
• Airbag and Amparanoia completing a lineup full of energy.

Individual posters and QR codes to connect with the audience

For this action, we did not use a single artwork model. The wall was dressed with a grid-style composition combining individual posters dedicated to each artist (with custom designs for Cupido, Delaporte, Amparanoia, or Peso Pluma) alongside a general poster with all the event information.

In addition, each poster featured an integrated clear QR code with the message “Get your ticket here!”, which redirected directly to the smusicfestival.com website. In this way, traditional flyposting also works as a digital bridge, allowing people to buy their ticket at the very moment they see the advertisement while walking down the street.

If you need to promote a festival, concert, or any cultural project with a real presence on the streets, get in touch with us and we will help you take your campaign to public thoroughfares.