We take the advertisement for DELLAFUENTE's concert and his album "Torii Yama" to the streets of Madrid

We take the advertisement for DELLAFUENTE's concert and his album "Torii Yama" to the streets of Madrid

We take the advertisement for DELLAFUENTE's concert and his album "Torii Yama" to the streets of Madrid

Dellafuente returns to Madrid and the city already knows it. The artist from Granada lands in the capital with two dates, on 20 and 21 June at the Riyadh Air Metropolitano, after the success of his album “Torri Yama”. So that the announcement reached everyone, the poster pasting campaign took to the streets and was placed on the sites where the most people pass.

A campaign designed for two big nights

A poster is the first thing someone walking along the sidewalk or waiting at a stop sees. That’s why, when there’s a concert with the last tickets on sale and two consecutive dates, wild posting becomes the most direct tool there is. There’s no algorithm or scroll: it’s there, right in front of your nose.

In the image you can see the piece mounted on its structure, with the concert message clearly visible and with nothing around it to distract. That’s the goal: that in two seconds you understand that Dellafuente is playing at the Metropolitano and that tickets are still available.

How a poster pasting is carried out

Each campaign has its route, but the process always follows the same path:

  1. Study of the areas and the sites that best fit the artist’s audience.
  2. Printing of the posters with the artwork sent by the client.
  3. Pasting in shifts, taking advantage of the hours of least traffic so as not to disturb anyone.
  4. Review the next day to check that everything is still in place.

It’s a job that seems simple and isn’t. You have to respect the rules of each site, take care with the placement and repeat the route when needed. Well-done poster pasting doesn’t get noticed: you see the message and that’s it.

Why street marketing works here

  • Impact on the street, right where the artist’s audience lives.
  • Clear message, with no noise around it.
  • Presence in the city before the event.
  • Immediate recall: name, date and venue.

Street marketing is for that, for getting an event into people’s heads without asking permission. And in a case like this, with an artist who fills two consecutive nights at the Riyadh Air Metropolitano, it’s exactly what’s needed.

We work with urban sites, with planned routes and with teams that paste quickly and well. It doesn’t matter whether it’s a concert, a launch or a tour: if you want Madrid to find out, this works.

Do you have something similar in the works? Write to us and we’ll tell you how we’d take it to the streets.