We take Aristocrazy's evolution to the streets of Madrid, Barcelona, Sevilla and Valencia

Aristocrazy has taken its new purple out onto the street. Madrid, Barcelona, Sevilla and Valencia are the four cities where the brand has presented that more intense and more powerful shade, and to take it there we have done a poster pasting campaign on urban formats. The posters have been pasted on panels placed on stone facades, in places where people pass by every day.

A new colour that calls for the street

The purple of Aristocrazy changes, and it does so with an idea behind it: “evolucionar no es cambiar, es avanzar sin perder la esencia”. That is what the brand tells in its campaign and that is what can be seen on the poster. The new shade is stronger than the previous one, so it called for a format to match, with posters in the sight of anyone passing by.

Here, printing alone is not enough. When the format is the facade of a building, the colour has to withstand sunlight and bad weather, and the paper has to be well pasted, without wrinkles or bubbles. A badly placed poster is noticed immediately and the work loses its strength.

How we set up a wild posting campaign

Each city has its own rhythm and its own areas, but the process is quite similar. These are the steps we follow:

• We look for formats at high-traffic spots, where there is movement of people and the poster is really seen.
• We prepare the printing so that the purple comes out equally intense on all formats.
• We paste carefully, without wrinkles or bubbles, so that the finish is clean.
• We check every spot when we finish and make sure everything is in its place.

Poster pasting is street work, so it depends on the day, the place and the people passing by. That is why it is worth doing a round beforehand and choosing carefully where each poster goes.

What street marketing brings to a brand

Street marketing serves a very simple purpose: for the brand to be where the people are, without anyone having to look for anything. In the case of Aristocrazy, the new purple has been planted in four cities at once and has turned the street into the brand’s shop window.

What’s more, the street has one good thing: people share what they see. A well-placed poster on a facade catches the eye, someone takes a photo of it and it ends up on social media without the brand lifting a finger.

If you have a campaign on your hands and you want it to be seen on the street, in Madrid, Barcelona, Sevilla, Valencia or wherever it is needed, write to us and we’ll set it up.