Poster pasting in Barcelona for Iván Ferreiro's "Hoy x ayer" tour

Barcelona is getting ready for a big night. Iván Ferreiro celebrates 25 years of his career with the «Hoy x ayer» tour, and the Palau Sant Jordi will be one of the stops, on 14 May 2026. To announce it, we have done a poster pasting in the city.

A column with just the right message

If you look at the image, there is the work: an advertising column right out on the street with the tour poster. The artist’s name appears, the tour’s name, the date and the venue. Little else is needed.

That is the strong point of this format. There is no scroll, no skip button, no way to dodge it. There is a street, people going about their business and a poster that stays in your head without asking permission. Many people read it, comment on it with whoever is beside them and even photograph it.

This is how a poster pasting is prepared

Behind an action like this there is work that goes unseen. First the message is studied: what someone walking past has to understand in two seconds. Then the printing is prepared and the supports are chosen where the poster will coexist with the day-to-day life of the city, such as advertising columns.

Some keys we always follow:

• A clear message: artist, tour, date and place.
• A design that reads from afar and at a glance.
• Supports in transit areas, where there are people coming and going all day long.
• Coherence with the rest of the campaign, both on social media and on the ticket website.

Why street marketing fits with live music

Street marketing does not compete with digital: it accompanies it. For a concert like this, the street does a job that no screen ad does the same. The message reaches people who live in or pass through Barcelona every day, and whoever walks past several times sees the poster again and again. That memory is what later makes it so that, when you see the date on social media, the name already rings a bell.

From the street to the Palau Sant Jordi

The poster pasting serves a very specific purpose: so that you don’t forget the date. In «Hoy x ayer», Iván Ferreiro goes over the anthems that marked several generations, from Los Piratas to his most recent music. It is an anniversary tour, one of those you experience once.

If you want to be there, tickets are available at Guitarbcn.com. And if you stroll around Barcelona these days, you already know where to look: the street tells you before anyone else.