Poster pasting in Madrid to announce the NE-YO concert at the Movistar Arena

Poster pasting in Madrid to announce the NE-YO concert at the Movistar Arena

Poster pasting in Madrid to announce the NE-YO concert at the Movistar Arena

There are campaigns that are better understood on the street and this is one of them. NE-YO arrives in Madrid on April 17 and the Movistar Arena will be the meeting point for R&B fans. So that the news reaches street level, we did a poster pasting in Madrid with the concert as the protagonist: a poster with his face, his hat and huge lettering that now lives on a corner of the city, on a concrete structure that people pass by every day. Street marketing has that, it appears where no one expects it and there is no ad blocker that can stop it.

A poster that says it all

The piece shows the artist in the foreground, with the name in large letters and the date very clear below the image: April 17, Movistar Arena. At the bottom are the links to get tickets, livenation.es and ticketmaster.es. The contrast between the dark background and the light typography makes the poster readable from a distance, something key when the site is on a street with traffic and people walking. In the photo you can see the result: the poster pasted on that concrete structure on a corner, with trees and buildings around it, in a transit area.

Why this format still works

Poster pasting still makes sense for events like this for several reasons:

  • It is seen without looking for it: no one has to click to come across the ad.
  • It reaches areas of the city where the audience moves daily: streets, corners and transit points.
  • It reinforces the message if repeated in several locations during the campaign.
  • It generates content: each site can be photographed and shared on social media.

How we work on each campaign

  1. We look for available sites in transit areas and match the message with the event’s audience.
  2. We produce the posters with materials that withstand the weather.
  3. We paste at times that cause the least inconvenience and with permits in order.
  4. We review the result and document it with photos like the one accompanying this post.

If you have a concert, a festival or a launch and you want the city to find out, write to us. We take care of production, pasting and the photo report so that your campaign is seen as it deserves.