Poster pasting in Madrid to announce "Río Babel 2026" with Katty Perry
Madrid already has a plan for the summer. The “Río Babel 2026” festival arrives on 3, 4 and 5 July 2026 with a line-up that brings Katty Perry, Bomba Estéreo, La casa Azul and many more artists. And to get the news off the phone and onto the street, we have done the poster pasting for the campaign in Madrid.
The posters are already on the street
The campaign photo makes it clear: pedestrian street, European architecture, daylight and clear sky. That is the setting where the festival posters appear. A place where people walk past, unhurried, and where a well-placed poster can be seen from afar and stays in your head.
That’s the beauty of it. Nobody has to look for anything: the message appears in front of them. Whoever walks down the street comes across the festival name, the dates and the artists. All the info at a glance: from 3 to 5 July 2026 and the website festivalriobabel.com to find out more.
What’s behind a poster pasting
Pasting posters on the street seems easy, but it takes work. Before pasting anything you have to decide where, and for that you have to think about the people: where they walk, at what time and where they look.
The process, broadly speaking, is this:
- Choose the streets and spots with the most foot traffic.
- Prepare the posters with the format and material that withstand being outdoors.
- Paste them properly, with adhesive that won’t come unstuck on the first sunny or rainy day.
- Go back around to check that they are still in place and in good condition.
It’s street work, the kind that has always existed. That’s why outdoor advertising still works when it’s done well.
Why street marketing fits with festivals
A festival has a lot at stake in the weeks beforehand. People decide whether to go or not, and they decide it on the street, while walking or waiting. That’s where street marketing comes in: we put the message where the audience is, without them having to go looking for it.
And it works better when it goes hand in hand with digital. The poster gives the first notice, with the festival name and the dates. Then, those who want more details go to festivalriobabel.com and find everything there. The street hooks them and the website closes the deal.
In this case, moreover, the poster speaks for itself: Katty Perry, Bomba Estéreo or La casa Azul are names that catch the attention of anyone passing by. That’s the boost an event like this needs.
If you have a festival, a concert or an event to announce, a well-thought-out poster campaign puts you in front of a lot of people. Tell us what you need and we’ll set yours up.