Poster pasting in Madrid for Judeline's "Bodhiria Tour" at the Movistar Arena
Judeline has one of those voices you don’t forget. Her «Bodhiria Tour» stops in Madrid on Sunday 22 February 2026, with the Movistar Arena as the venue and tickets already on sale at movistararena.es. For a concert like that, staying only on social media wasn’t an option: we took the campaign out into the street with a poster pasting campaign designed to make the date stick in the mind of anyone walking around the city.
The street as the concert’s showcase
When an event is announced well in advance, the poster in the public thoroughfare does a very specific job: it reminds people of the date and plants the concert in the head of whoever walks past. In this case we worked with the artwork of the «Bodhiria Tour» and took it to the pavement, at eye level, so that the message reached the people who move around the city every day.
The poster doesn’t compete with anything. It’s there, in plain sight, without anyone having to look for it. And that, for a night like the one at the Movistar Arena, counts.
How we put together each campaign
Every job is different, but the method repeats because it works:
- We look at the city and choose the spots where the most people pass by.
- We prepare the posters with the artwork the client sends us.
- We place them, check them and monitor them throughout the whole campaign.
There’s no more mystery to it. The important thing is that the poster is where it has to be and that it looks good, both up close and from a distance.
Why street marketing still works
Screens come and go, but the street is still a place where people look. And for a concert, that means several things:
- It reaches those who aren’t glued to their phone.
- It reinforces what the artist is already telling on their social media.
- It leaves a physical mark on the city, with a name and a date.
For the «Bodhiria Tour» in Madrid, poster pasting was the way to bring the concert into people’s routine: from the announcement on social media to the poster you come across as you leave home.
If you have an event, a concert or a launch on your hands and you want your city to find out, write to us. We like seeing our posters on the street almost as much as you like seeing them full.