Poster pasting in Madrid for Anuel AA's "Europe Tour 2025" tour

Anuel AA arrives in Madrid and does so with two dates at the Movistar Arena. The first, on 23 November, sold out, so a second one was opened for the 24th. For that announcement to reach the street, we did a poster pasting across the city with all the information of the «Europe Tour 2025» tour.

A poster that tells everything in two seconds

When you announce a concert, the poster has to answer three questions: who is coming, when and where the ticket is bought. In this case, the design included:

• The artist’s name and the tour’s, «Europe Tour 2025».
• The dates at the Movistar Arena, with 23 November already as sold out.
• The notice of the second available date, 24 November.
• The ticket sales websites: Enterticket.es and anueleuropetour.es.

With that, the poster works on its own. There is no need to explain anything else: whoever sees it already knows what to do. The tour is also presented with «Real hasta la muerte» as its flag, something that connects directly with the artist’s followers.

How poster pasting in Madrid is carried out

This type of campaign is not about pasting posters for the sake of pasting. It is about appearing where there are people. That is why the work is organized like this:

1. Points of the city with foot traffic are chosen.
2. The message is repeated so that the name and the dates stay in your head.
3. The format and the placement are taken care of so that the poster looks good and holds up.
4. The spaces and the regulations of each area are always respected.

The result is a campaign that is seen in the street, in the metro, at the stops and in the places where people move around daily. It is street marketing in its purest form: clear message, physical medium and repetition.

Why it works for a concert

Live music is bought on impulse, and impulse is born from seeing. A poster with the artist’s face, the city, the venue and the sales websites generates that first push. Afterwards, the fan looks for the link and buys.

In this case, the response was not long in coming: the 23 November date sold out and a second one was opened for the 24th, also at the Movistar Arena. Tickets can be bought at Enterticket.es and at anueleuropetour.es.

If you have a concert, an event or a launch and you want the city to find out, poster pasting is still one of the most direct ways to achieve it. It is seen, it is remembered and it is shared.