We promote Duki's "Ameri World Tour" in Madrid

Duki continues to prove his strength in urban music and his new tour stops in the capital. After selling out the tickets for his first two dates at the Movistar Arena, the Argentine artist added a show for 27 October. To communicate this date to all his followers, we took to the streets to carry out the poster pasting for this great event.

The power of the physical format in the urban environment

Despite the impact of the digital environment, being present in the public space makes the difference when it comes to promoting a big concert. The official poster with the artist’s image and the details of the «Ameri World Tour» tour stands out clearly in Madrid’s urban space.

Seeing the poster during the daily routine generates a direct impact on pedestrians. By showing messages as clear as the sold-out dates and the notice of last tickets for 27 October, this street marketing action generates the urgency needed for the public to look for their tickets on livenation.es or ticketmaster.es.

Key elements of the campaign

Good outdoor advertising must convey the essential information in a matter of seconds. In this case, the design used for the poster pasting focuses on the most relevant aspects:

• Official photograph of Duki on stage.
• Clear mention of the venue: Movistar Arena in Madrid.
• Status of ticket sales with notices of sold-out dates and available tickets.
• Official points of sale to get the tickets.

Assured visibility for your next show

Street actions are the ideal option to connect with people in a real and everyday way. If you organise a concert or any event and you need your message to reach thousands of people in the city, write to us and we will organise your tailor-made campaign.