Poster pasting for Donuts in Madrid and Barcelona: temptations that aren't thought about
There are cravings that aren”t thought about, they are simply felt. With that idea, Donuts took to the streets in Madrid and Barcelona and filled the city with temptations. We took care of the poster pasting, that part of the work that isn”t seen on social media but that makes the message reach those who walk, wait for the metro or cross the square.
A weakness confessed on the street
The message was direct: “Tengo una debilidad, tú lo sabes muy bien”. That”s how the posters appeared, with the brand”s yellow in charge and the donuts as protagonists. In one of the pieces you could see a man with a donut in his hand, with that air of an advert from another era. In another, the donuts themselves were enough. No beating around the bush: the brand introduces itself, confesses its weakness and lets whoever passes by complete the sentence.
The posters shared space with other programming and notices of the city, something normal on these formats. And there lies part of the merit: standing out among everything else.
Madrid and Barcelona, two markets with lots of people
The campaign was seen in both cities. In Madrid, for example, it was in high-traffic spots like the Callao area, with the metro entrance and the screens next to it. Barcelona also got its share.
What this type of action brings:
- Repeated impact: the message is seen several times a day on the same route.
- Closeness: the poster is at eye level, not on a screen that gets ignored.
- Local coverage: areas with foot traffic are chosen and the presence is repeated.
- Brand recall: a colour and a short phrase stay in your head.
Why street marketing still works
Digital advertising reaches many, but it”s skipped with a thumb. Street marketing does the opposite: it occupies the street, where people look whether they like it or not. A well-done poster pasting is an economical way to be present in the city and to generate conversation, because people photograph what catches their attention and share it.
If you have a campaign in mind and want it to be seen on the street, we can help you. We do poster pasting in different cities and we make sure your message reaches where it needs to reach.