Poster pasting in Madrid for "Disfrutar deja mancha", the collaboration between Qé and Ssstufff

There are campaigns that you understand the moment you see them on the sidewalk. The collaboration between Qé and Ssstufff has already left its stain in several cities in Spain, and in Madrid the action is seen just as it is: two large-format posters on stone structures, right out in the street, with the slogan “Disfrutar deja mancha” presiding over each piece.

Two posters, one slogan and one city

The pieces are on a purple background and show the protagonists of the campaign wearing the Ssstufff garment and holding the Qé product in their hand. The slogan appears at the top, in large letters, and the rest is done by the surroundings: shop windows, trees, people walking and a constant stream of pedestrians who cannot help but look.

That is the point. You don’t need a big rollout to attract attention: you need to be where people pass, at the moment they pass. And that, on a commercial street, shows.

Poster pasting as a showcase for a collection

When a brand launches a new collection, the street is the first showcase that many people see. Poster pasting allows you to occupy that space with a format that cannot be closed, skipped or silenced. It is there, at eye level, while people go about their business.

In this case, the campaign fulfils several things at once:

• It makes the collaboration between Qé and Ssstufff known in several cities across the country.
• It announces that the new collection is already available on the Ssstufff website and in its stores.
• It takes the slogan “Disfrutar deja mancha” to a physical medium, in a real urban environment.
• It reinforces the image of both brands with a repeated presence at different points.

All this without invading, without bothering and without the pedestrian having to do anything more than look up.

Why street marketing fits an urban clothing brand

Street marketing works when the message and the place where it is placed have something in common. Here they do: an urban-style collection advertised in the street itself, with posters that are part of the city’s landscape. People don’t see it as intrusive advertising, but as something that was already there.

Moreover, this type of action adapts well to launches that need a fast and spread-out presence:

1. Locations with high pedestrian traffic are chosen.
2. The pieces are installed on existing urban structures.
3. The message is repeated in several cities to expand the reach.
4. The same visual language is maintained at all points.

The result is a coherent, visible campaign that is easy to recognize, wherever the poster is.

What this action leaves behind

The collaboration between Qé and Ssstufff can already be seen on the street, and also on the Ssstufff website and in its stores, where the new collection is available. For us, the work has consisted of taking that message to public space with a careful execution, repeated and adapted to each city.

If you have a launch on your hands and you want people to see it when they leave home, the street is still a good place to start. Write to us and we will tell you how we put it together.